Advertisements like this one are just one way that environmental activists combat the bottled water industry. The ad is a blatant lie… and that’s the point.
Tappening is all about ditching the bottle for tap water (sound familiar?), but their approach is to fight fire with fire. Their ads exaggerate the truth, just like bottled water companies do. Bottled water isn’t made from melted ice caps and polar bear tears, but it isn’t “natural” or even “environmentally friendly” as many companies claim.
Check out more intense Tappening ads below: